A point of view shopper camera system is provided to generate and analyze shoppers' view data. The point of view shopper camera system may comprise a head device including an eye camera and a head orientation sensor, a position tracking sensor to identify a shopper's position, and an analysis computing device. The eye camera may be configured to be mounted to the head of the shopper, and to capture a still or moving image of the field of view of the shopper. The analysis computing device may be configured to receive the captured image data from the eye camera, head orientation data from the head orientation sensor, and the shopper's position data from the position tracking sensor, and determine an estimated field of view of the shopper during a trip in a shopping environment.