It is an object to provide a mechanism that can efficiently collect and accumulate unspecified large number of information as much as possible for marketing activities and that can make use of the information. An information collection program includes: an information receiving step that receives information provided from an information provider; an information collecting/managing step that manages the received information in association with the information provider; an information analyzing step that analyzes the managed information; an analysis information managing step that manages the analyzed information; a feedback information receiving step that receives evaluation based on a result of utilizing the analyzed information as feedback information; and an evaluating step that gives an evaluation point to the information provider or the provided information based on the received feedback information.