Invention Grant
- Patent Title: Automatic personalization of two dimensional codes in one-to-one marketing campaigns using target user information
- Patent Title (中): 使用目标用户信息在一对一营销活动中自动个性化二维码
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Application No.: US13272782Application Date: 2011-10-13
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Publication No.: US08666817B2Publication Date: 2014-03-04
- Inventor: Matthew H DeRoller , Stephen Crandall
- Applicant: Matthew H DeRoller , Stephen Crandall
- Applicant Address: US CT Norwalk
- Assignee: Xerox Corporation
- Current Assignee: Xerox Corporation
- Current Assignee Address: US CT Norwalk
- Agency: MH2 Technology Law Group LLP
- Main IPC: G06Q30/00
- IPC: G06Q30/00 ; B42B2/00 ; B65H39/00
Abstract:
A method and system for the automated generation of a unique code such as a two dimensional (2D) code such as a quick response (QR) code for each of a plurality of target users. An appearance of the code for each target user can be personalized based on information from a database which includes personalized information for each target user. The appearance of the code is personalized for each user so that, for example, the code is more likely to draw the target user's attention than a code which is not personalized for the target user.
Public/Granted literature
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