Invention Grant
- Patent Title: Selecting advertisements based on serving area and map area
- Patent Title (中): 根据服务区域和地图区域选择广告
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Application No.: US11467810Application Date: 2006-08-28
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Publication No.: US08666821B2Publication Date: 2014-03-04
- Inventor: Xing Xie , Xianfang Wang , Ying Li , Wei-Ying Ma , Lee Wang
- Applicant: Xing Xie , Xianfang Wang , Ying Li , Wei-Ying Ma , Lee Wang
- Applicant Address: US WA Redmond
- Assignee: Microsoft Corporation
- Current Assignee: Microsoft Corporation
- Current Assignee Address: US WA Redmond
- Agent Carole Boelitz; Micky Minhas
- Main IPC: G06Q30/00
- IPC: G06Q30/00 ; G06F7/00 ; G06F17/30
Abstract:
Methods and systems for selecting advertisements to present to a user of a computing device are provided. An advertisement system selects advertisements to display to a user based on the serving area of candidate advertisements. The advertisement system selects those candidate advertisements whose serving area encompasses the user's current location. The advertisement system may also select candidate advertisements to present to a user based on a map area currently being displayed to the user. The advertisement system may filter the candidate advertisements based on the provider location being within the map area that is currently being displayed to the user.
Public/Granted literature
- US20080052151A1 SELECTING ADVERTISEMENTS BASED ON SERVING AREA AND MAP AREA Public/Granted day:2008-02-28
Information query
