Systems and methods for distributing user-generated content are disclosed. Specifically, embodiments of the present invention may allow content to be generated by a user at a manufacturer's site with respect to a corresponding product and this content distributed to one or more retailers who sell that product such that the user-generated content may be incorporated into the retailer's site or brick and mortar location in conjunction with that product to allow consumers shopping at that retailer to access or view such user-generated content.