Timely delivery of electronic messages during a presentation is a valuable tool. The embodiments describe a method and apparatus for delivering electronic messages. One method includes creating the electronic message by identifying auxiliary media content associated with a main presentation and marking temporal locations within the main presentation to allow delivery of electronic messages based on auxiliary media content. Another method includes receiving a package containing first and second content, separating the first content from the second content, providing the first content on a first medium, and providing an electronic message based on the second content on a second medium. Finally, a composition playlist includes a main presentation file and an auxiliary content file containing temporal links associated with the main presentation with the auxiliary content file to be delivered as an electronic message at a predetermined time based on the temporal links during presentation of the main presentation file.