Methods and apparatus provide for a region brander configured to uniformly apply branding (i.e graphical modifications) upon both content data and application data to effectuate a seamless branding of an entire region of a graphical user interface (GUI). The region brander defines a hierarchy relationship between content and a branding extension (i.e. embedded modification information) with respect to a region in a Graphical User Interface (GUI). The region brander further defines a master region in the GUI to apply the hierarchy relationship to display the content and the branding extension in the master region. A slave region in the GUI can also be defined to apply the hierarchy relationship in order to: (i) display, in the slave region, the branding extensions related to content selected in the master region, and (ii) display episodic content related to content selected in the master region.