Invention Grant
- Patent Title: Targeted advertisement selection from a digital stream
- Patent Title (中): 来自数字流的目标广告选择
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Application No.: US11371568Application Date: 2006-03-09
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Publication No.: US08667525B2Publication Date: 2014-03-04
- Inventor: Brant L. Candelore
- Applicant: Brant L. Candelore
- Applicant Address: JP Tokyo US NJ Park Ridge
- Assignee: Sony Corporation,Sony Electronics Inc.
- Current Assignee: Sony Corporation,Sony Electronics Inc.
- Current Assignee Address: JP Tokyo US NJ Park Ridge
- Agency: Blakely, Sokoloff, Taylor & Zafman LLP
- Main IPC: H04N7/10
- IPC: H04N7/10
Abstract:
According to one embodiment, a method of targeted advertisement to a user that includes selecting advertisements based upon user preferences is disclosed. In particular, the method relates to receiving incoming content, which includes a primary advertisement and one or more replacement advertisements. If one of the replacement advertisements is determined to be more appropriate for the user than the primary advertisement, based upon user preferences, then the primary advertisement is substituted with the replacement advertisement.
Public/Granted literature
- US20060168616A1 Targeted advertisement selection from a digital stream Public/Granted day:2006-07-27
Information query
