A web-based video broadcast system, comprising at least one web page in communication with a host system to permit a plurality of users and a plurality of content providers to access the host system. The host system is programmed to register a plurality of channels, each associated with a unique channel identifier, and to associate each of at least a portion of the plurality of channels with at least one content provider responsive to a request by the at least one content provider. The host system is further programmed to permit the at least one content provider associated with a channel to selectively upload to the host system at least one video file and associate the at least one video file with the channel. The host system is further programmed to store the at least one video file and continuously display the at least one video file responsive to a user selecting the channel via the at least one web page.