An improved dispensing system for dispensing products provided initially in a package that includes an activatable opening structure is disclosed. The dispensing system comprises a frame being configured to support the package of products and an opening tool associated with the frame. The opening tool engages with the activatable opening structure on the package to create an opening when the package is moved longitudinally along the frame of the dispensing system, thus allowing the products to be at least partially dispensed out of the package into the product display area of the frame through the opening formed on the rear panel or on an angular of the rear and side panels of the package.