An apparatus includes: a first nozzles for ejecting first fluid are lined up in a predetermined direction; a second nozzles for ejecting second fluid are lined up in a movement direction; and a control unit which sets a first method of when formation of a main image with the first fluid and formation of a background image with the second fluid are performed to overlap the main image and the background image with each other on the medium, in a case where one of the nozzle group of the part of the first nozzles and the nozzle group of the part of the second nozzles is positioned closer to the other direction side of the predetermined direction than the other nozzle group to perform the image formation on a predetermined area of the medium in advance of the other nozzle group.