A wagering game system and its operations are described herein. In embodiments, the operations can include determining that an event occurs to a wagering game player account during a wagering game session, determining a player-owned social network account associated with the wagering game player account, connecting to the player-owned social network account, and presenting a notification of the event on the player-owned social network account. In some embodiments, the operations can also include providing social network rewards and wagering game awards for the event to the player-owned social network account, or to other social network accounts associated with the player-owned social network account. In some embodiments, the operations can also include determining social activity performed by the other social network accounts and presenting notifications of the social activity by the other social network accounts to the wagering game player account during the wagering game session.