Tough decorative printable film products having holographic-type images are provided that are low in cost. These film products include a relatively high temperature film that is made by continuous extrusion of the film resin onto a master film having pre-etched holographic-type imaging in order to provide a high-temperature primary film with conforming holographic imaging. This primary film provides a tough holographic-type image that is readily secured to any number of products to impart a holographic character to them. For example, this primary film is suitable for use on the surface of recreational sportsboards. When desired, sublimation printing can be used to impart indicia, text, images and colors, alone or in combination, to the primary film.