A well servicing fluid formulated with components comprising a friction reducer having at least one polymer unit chosen from acrylamide groups, acrylate groups, sulfo groups, and maleic acid groups; and an anionic surfactant, a cationic surfactant and an aqueous base capable of forming a viscoelastic gel. Methods of making the well servicing fluid and methods of employing the well servicing fluid in a well are also disclosed.