A method and system for adding traffic gadgets to a traffic report is disclosed. A traffic gadget is a dynamic object defined by a relatively small code module that is separate from the main traffic report application code. A programmer develops the traffic gadget's visual functionality and specifies the type of data that the traffic gadget can receive. An artist configures the visible appearance of the traffic gadget for a specific end-user application. The end-user may then select a traffic gadget and add the selected traffic gadget to a visual traffic report. The user may also select data to control the functionality of the traffic gadget during the traffic report.