Invention Grant
- Patent Title: Augmented view of advertisements
- Patent Title (中): 增强广告观
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Application No.: US13041775Application Date: 2011-03-07
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Publication No.: US08670183B2Publication Date: 2014-03-11
- Inventor: John Clavin , Megan Lesley Tedesco , Daniel John Wigdor
- Applicant: John Clavin , Megan Lesley Tedesco , Daniel John Wigdor
- Applicant Address: US WA Redmond
- Assignee: Microsoft Corporation
- Current Assignee: Microsoft Corporation
- Current Assignee Address: US WA Redmond
- Agency: Shook Hardy & Bacon LLP
- Main IPC: G02B27/14
- IPC: G02B27/14
Abstract:
A head-mounted display (HMD) provides an augmented view of advertisements to an HMD wearer. In some embodiments, when an advertisement is within an HMD wearer's field of view, the HMD may augment the HMD wearer's view of the advertisement to provide additional information and/or to personalize the advertisement to the HMD wearer. In other embodiments, when an advertisement is within an HMD wearer's field of view, the HMD may augment the HMD wearer's view of the advertisement to remove the advertisement from the HMD wearer's view or to replace the content of the advertisement with non-advertising content.
Public/Granted literature
- US20120229909A1 AUGMENTED VIEW OF ADVERTISEMENTS VIA HEAD-MOUNTED DISPLAY Public/Granted day:2012-09-13
Information query
