A tracking area setting apparatus is disclosed that includes a service request measurement unit measuring a frequency of occurrence of a service request transmitted by a user equipment terminal to a cell where the user equipment terminal is located based on a paging channel transmitted in all cells belonging to a tracking area where the user equipment terminal is located, the user equipment terminal being a target user equipment terminal to receive a call, the tracking area including one or more cells and a tracking area determination unit determining whether a number of the frequency of occurrence of the service request in a predetermined cell is equal to or greater than a predetermined threshold value based on the frequency of occurrence of the service request and, when determining yes, separate the predetermined cell from the tracking area to which the predetermined cell belongs.