Traffic control services include detecting an occurrence of an activity via a computer processor. The activity subject to the detecting includes a presence of a device. The services also include obtaining traffic management support information associated with a source and destination of the activity. The traffic management support information includes user-defined preferences for controlling traffic to the device. The services further include determining whether the source and the destination supports traffic management activities, and if the source and the destination support the traffic management activities the computer processor subscribes to traffic messages provided by the source and implements traffic management activities for the source and the destination based upon the traffic messages and the user-defined preferences. If the source and the destination do not support the traffic management activities, the computer processor performs default traffic management activities.