A method, apparatus, and system of facilitating value-based bartering over the internet are disclosed. In one embodiment, a system of e-commerce includes a computer network, a server to host a market place website, a listing module to enable an entity to assign a specified value to a good and to list the good for trade on the market place website such that the listing of the good will expire after being posted for a specified period of time, a trade module to enable an entity to trade the good for an other good of an other entity on the market place website, a search module to enable the entity to search a list of goods on the market place website.