In one embodiment, one or more search criteria are received from a mobile device. In response, one or more products corresponding to the search criteria are extracted. Further, a plurality of factors associated with the one or more products are retrieved and weightages are assigned to the plurality of factors. Furthermore, product scores of the one or more products are determined based on the plurality of factors and the weightages. Based on the product scores, the one or more products are presented to assist product searching in retail environment.