An embodiment of the invention provides a method for displaying a message from a first user to a second user, wherein the message from the first user is received in a system of the second user. The message includes text in an intended font and metadata, wherein the metadata includes a link to a font source. It is determined whether the intended font is on the system of the second user; and, if the intended font is not on the system of the second user, rendering instructions are obtained from the font source. The rendering instructions include instructions on how to display the text in the intended font on the system of the second user without downloading the intended font to the system of the second user. The text is displayed in the intended font on the system of the second user using the rendering instructions.