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Invention Grant
US08671424B2 Log-based targeting of advertisements to groups 有权
基于日志的广告定位到群组

  • Patent Title: Log-based targeting of advertisements to groups
  • Patent Title (中): 基于日志的广告定位到群组
  • Application No.: US12121716
    Application Date: 2008-05-15
  • Publication No.: US08671424B2
    Publication Date: 2014-03-11
  • Inventor: James L. Skinner
  • Applicant: James L. Skinner
  • Applicant Address: US WA Redmond
  • Assignee: Microsoft Corporation
  • Current Assignee: Microsoft Corporation
  • Current Assignee Address: US WA Redmond
  • Agent Micah Goldsmith; Glen Johnson; Micky Minhas
  • Main IPC: H04N7/10
  • IPC: H04N7/10
Log-based targeting of advertisements to groups
Abstract:
In accordance with one or more aspects, a consumer device obtains advertisement event data indicating a time when an advertisement is to be presented, and maintains the advertisement event data in a log. Advertisement data corresponding to the advertisement event data is presented at the indicated time if the advertisement event data corresponds to a subscriber group of which the consumer device is a member, otherwise the advertisement data is not presented. In accordance with one or more other aspects, program event data and advertisement event data are both obtained. Electronic program guide data is generated including both the program data and the advertisement event data, and is sent to one or more consumer devices.
Abstract(Chinese):

根据一个或多个方面，消费者设备获取指示要呈现广告的时间的广告事件数据，并将广告事件数据维护在日志中。 如果广告事件数据对应于消费者设备是其成员的订户组，则在指示的时间呈现对应于广告事件数据的广告数据，否则不呈现广告数据。 根据一个或多个其他方面，都获得节目事件数据和广告事件数据。 生成包括节目数据和广告事件数据的电子节目指南数据，并将其发送到一个或多个消费者设备。

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