Providing a greeting card display fixture having multiple rows, one or more of which are convertible rows to allow for adjustment of the number of rows in a display. When desired, the convertible row may be used to display another row of greeting cards, increasing the density of the overall display. When not desired, the convertible row may be pushed flush against the back of the display fixture, while still attached, allowing the full depth of the row of the display fixture to be used. A divider or support clip is used to support the convertible row when in use and to hold it in a storage position when not used. The divider clip also separates greeting cards within a row. The divider clip includes a clipping mechanism to attach the divider clip to the display fixture and an adjustable portion to support an adjacent convertible row.