A system for organizing very similar articles in a container so that the user can readily identify the desired article. A “menu” may be used to readily identify the articles, which preferably are non-food, consumer items, such as bandages or first-aid supplies. The “menu” may be provided in the lid of the container. If desired, the “menu” may be fixedly provided in the lid of the container, such as on the interior-facing surface of a flip-top or hinged-lid of the container. The articles may be organized in an insert or tray that is removable from a shell portion of the container so the shell can be used for other purposes.