Sporting devices having the ability to provide dynamic indicia are disclosed. Further aspects relate to systems and methods for altering the output of at least one light-emitting/light reflecting device of a sporting device. In one aspect, the selective utilization of dynamic indicia may be implemented in the training or coaching of athletes. In one embodiment, a user input may be received by manipulating a structure traditionally located on a particular type of sporting device or from an external electronic device, including for example, a portable communication device, such as a wireless telephone, media player, tablet, netbook, or notebook computer. Further aspects relate to utilizing sensors to detect a motion parameter of the sporting device and/or an athletic parameter during a selected athletic routine. Certain implementations may utilize data from multiple sporting devices and/or other structures.