A vulcanized rubber CVT belt in the form of an endless V-belt having a belt body with angled sides, a tensile cord layer of helically spiraled tensile cord embedded in the belt body, an overcord rubber layer, and an undercord rubber layer, wherein the tensile cord is a twisted, single-tow bundle of continuous-filament, carbon fiber impregnated with an adhesive treatment and/or overcoated with adhesive compatible with the rubber of the tensile cord layer. The tow may be 18K. The carbon fiber may have a filament diameter of from about 6.0 to about 6.4-micron, a tensile modulus of from about 200 to about 300 GPa, an elongation at break of from about 1.9% to about 2.3%.