An optical fixing apparatus includes a transport unit that transports a recording medium in a first direction in a first fixing process and a second fixing process subsequent thereto and transports the recording medium in a second direction after the first fixing process and before the second fixing process; a light irradiating unit that irradiates the recording medium with light having a predetermined intensity while the recording medium is transported in the first and second fixing processes; a controller that performs a control so that the intensity of the light is lower than the predetermined intensity in a first period before the end of the first fixing process and a second period after the start of the second fixing process, and so that an area of the recording medium irradiated in the first period and an area of the recording medium irradiated in the second period overlap.