Systems and methods for electronic delivery of stored value are provided. An example method includes receiving a set of identifiers corresponding to a merchant's stored value tracking system, receiving a request for an electronic value card, associating an identifier from the set of identifiers with the electronic value card, synchronizing the merchant's stored value tracking system with the issued electronic value card, and delivering the electronic value card to a customer. An example system includes a merchant stored value tracking system having a set of unique identifiers, a network communicatively linked with a merchant stored value tracking system; and a value card manager communicatively linked with the network. The value card manager may be configured to receive a request for an electronic value card, synchronize the electronic value card with the merchant stored value tracking system using the unique identifiers, and deliver the electronic value card to a customer for use in the merchant stored value tracking system.