Systems and methods are disclosed for creating and using imbedded Shortcodes. An imbedded Shortcode (ISC) and Shortcode may be uniquely associated with a full name that identifies an item of interest. The Shortcode may be visually identified when the full name is displayed by the ISC, which is select characters of the full name that are visually distinguished from the other characters of the full name. Thus, subsequent reference to the associated full name and its item of interest may be identified simply by using the Shortcode instead of the full name. For example, a user of an electronic device may observe the full name with the ISC in a visual display, and sequentially enter the characters of the Shortcode from the ISC into the electronic device to obtain additional information regarding the item of interest.