Provides methods and apparatus that can reduce the time required for processing, when generating a dynamic content using JSP or the like. An example device for generating a dynamic content creation program internally handles text by expressing the text in a predetermined general character encoding format. The device generates a dynamic content creation program, based on a predetermined file containing static text for constituting static part of a content; and prepares in advance content character encoding format-based character code information on the static text so that the program can utilize the information.