Invention Grant
US08677398B2 Systems and methods for taking action with respect to one network-connected device based on activity on another device connected to the same network
有权
基于与连接到同一网络的另一设备上的活动相对于一个网络连接设备采取行动的系统和方法
- Patent Title: Systems and methods for taking action with respect to one network-connected device based on activity on another device connected to the same network
- Patent Title (中): 基于与连接到同一网络的另一设备上的活动相对于一个网络连接设备采取行动的系统和方法
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Application No.: US13167605Application Date: 2011-06-23
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Publication No.: US08677398B2Publication Date: 2014-03-18
- Inventor: Roy Shkedi
- Applicant: Roy Shkedi
- Applicant Address: US NY New York
- Assignee: Intent IQ, LLC
- Current Assignee: Intent IQ, LLC
- Current Assignee Address: US NY New York
- Agent Louis J. Hoffman; David S. Alavi
- Main IPC: H04N7/10
- IPC: H04N7/10
Abstract:
In a method for delivering targeted television advertisements based on online behavior, IP addresses indicating online access devices and IP addresses indicating television set-top boxes are electronically associated for a multitude of users. Using user profile information derived from online activity from one of the online access IP addresses, a television advertisement is selected, such as by using behavioral targeting or demographic information, and automatically directed to the set-top box indicated by the set-top IP address associated with that online access IP address. Preferably neither the user profile information nor the electronic association of online access and set-top box IP addresses includes personally identifiable information.
Public/Granted literature
Information query
