Methods, apparatus, and computer readable storage media reduce or eliminate network traffic meeting criteria. In some aspects, network traffic transmitted by one or more source nodes to one or more destination nodes may comprise a denial of service attack against the destination node(s). At least a portion of the denial of service attack traffic may be reduced or eliminated with the disclosed methods and apparatus. In one aspect, a method of managing undesirable network traffic transmitted from a source node to a destination node over a communications network includes receiving a notification of a routing rule change, authenticating the notification, determining a network routing rule based on the notification, applying the network routing rule, determining a network path toward the source node, determining an entity based on the network path, and transmitting a notification of the routing rule change to the entity.