The present invention is a display assembly in which a backlight module generates light beams via a light source. The light source provides the light beams to a light guide of the backlight module. The light guide then provides the light beams to a display panel of the display assembly for illuminating the display panel. One or more optical elements are implemented between the light source and an insertion edge of the light guide for promoting improved light insertion efficiency for the display assembly. Further, the optical element(s) may promote improvements in color quality, luminance and/or uniformity of graphics or graphical depictions displayed by the display assembly.