A process coordinating system includes an image forming apparatus and an information processing apparatus that are connected via a network. The image forming apparatus includes an acquiring unit configured to acquire image data; an attaching unit configured to attach metadata including process contents to the image data acquired by the acquiring unit; and a transmit unit configured to transmit the acquired image data and the attached metadata. The information processing apparatus includes a receive unit configured to receive the image data and the metadata; a display control unit configured to cause an execution button for executing the process contents included in the received metadata and the received image data to be displayed in the same screen; and a processing unit configured to perform a process indicated by the process contents on the image data upon pressing of the execution button.