An e-shopping method involves on-line viewing of a first article through a linking node for virtual merging on another structure, for example, by color and/or type. An example implementation of this aspect of the present invention involves on-line viewing of a first selected article through a linking node for virtual merging on another structure, or first and second articles that are color matched for virtual merging on another structure. In one aspect, a stored user profile is accessed to pull previously-selected articles from a virtual closet. A particular application of the invention is directed to on-line apparel shopping involving a method for merging user-selected articles. For example, on-line viewing of one article, such as clothing, on another structure, includes creating an item from image-data corresponding to a first article selected by an on-line viewer from an on-line viewer site with an image of a second structure selected by the on-line viewer, and indicating whether the articles and the structure satisfy a color-based matching criterion. In one aspect, a stored user profile is accessed to pull previously-selected articles from a virtual closet.