A redirection service may be used to direct a user's request to specific providers of various types of services. When a user requests a web service (e.g., mapping, search, bookmarks, weather reports, etc.), the request is received by a redirection service. The redirection service identifies a provider of the service, and issues a redirect instruction to the user's browser that redirects the browser to the identified service provider. The service provider may be determined by user selection, by default, or by any other mechanism. In one example, the user's request for a service comes by selecting a link included in a web page. In another example, a user issues a direct request for the service in the form of a command. The command may be entered, in one example, through a browser or desktop search box.