A method, non-transitory computer readable media, and Apparatus is provided for viewing a second content item while a first content item plays an advertisement. When the first content item is changed to a second content item on a display, a window region displays an advertising item related to the advertisement. The advertising item in the window region is modified when the advertisement has ended, alerting the user the advertisement is over. In another embodiment, the advertisement comprises a first and second commercial played in succession, and the advertising item in the window region comprises a first and second product item. In this embodiment, the window region displays the first product item when the first commercial is played in the advertisement, and the second product item when the second commercial plays in the advertisement.