In a game apparatus, a game control method and a game control program, if a baseball game proceeds without all the pitches in one at-bat being made, a virtual pitch sequence history is presented, and the sizes of a pitching mark and a batting mark of pitcher and batter sides are changed in relation to this pitch sequence history upon designating a pitching position and a batting position. Since the sizes of the pitching mark and the batting mark are changed based on the pitch sequence history in this way, a more interesting game with more importance attached to the strategic characteristic thereof can be provided.