Various embodiments are directed to gaming machines, gaming systems, methods, and computer-readable media for presenting a multi-tiered promotional game having a promotional base game component, promotional bonus game component, and a cash giveaway component. According to one embodiment, the gaming system includes a player tracking system having a database of player gaming data that includes a record of multi-tiered promotional game entry points and multi-tiered promotional bonus game entry points. The gaming system also includes a plurality of gaming devices in communication with the player tracking system, wherein each gaming device presents a primary game. The gaming devices also include a secondary display associated with each gaming device, wherein the secondary display is capable of presenting a promotional base game or a promotional bonus game. The gaming system further includes a multi-tiered promotional game server in communication with the secondary display, wherein the multi-tiered promotional game server manages the promotional base game and the promotional bonus game.