Disclosed is a first composition of an oxidative permanent hair dye product that includes a C1-C4 alcohol, an anionic surfactant, a nonionic surfactant, an antioxidant, an oxidative dye, a C14-C22 fatty alcohol, a metal sequestering agent, an alkali agent, and purified water. According to the oxidative permanent hair dye product according to the present invention, foams generated by mixing a liquid first composition that includes a dye and a liquid second composition that includes an oxidant continuously retained on hair for more than 30 minutes, and thus hair, even close to the root, can be simply and conveniently colored in the same manner as shampooing without using a comb or brush.