Techniques for diminishing an appearance of a participant's double chin during video conferencing. A participant's image is captured with an input device and processed so as to diminish the appearance of a double chin between the participant's chin and neck. The processed image with a diminished double chin appearance is outputted to both the participant's video conferencing graphical user interface and to the graphical user interface of a remote participant that the participant is communicating with in the video conferencing session. The diminished double chin appearance may be dynamically modified in real time during the video conference.