Methods and apparatus provide for an abstract model interpreter that defines an abstract model to represent an interactive video. The abstract model is defined independent of any export format. An interface for the abstract model is created to concurrently manage interpreting the abstract model according to a plurality of different export formats. For example, the abstract model interpreter can map a feature of the interactive video, which is described in the abstract model, to a corresponding feature supported by an export format. The interface is thereby utilized to interpret the abstract model to create a formatted interactive video, which is a version of the abstract model compliant with an export format from the plurality of different export formats. The interface further provides an edit capability that allows a user to modify how the feature of the interactive video is to be supported by any of the different export formats.