Systems and methods for polling populations. In one embodiment, a method includes forming a respondent pool (which can be, 10% of the population), and polling the pool at first time in a roiling period. The method also includes randomly replacing a fraction (20% in some embodiments) of the respondents with respondents who were previously polled more than one rolling period ago. The poll is then repeated and the results compared with the results from about one rolling period before. The population can be small enough that the results tend to exhibit skew and kurtosis. In some embodiments, the skew can be outside of the range of −0.8 to 0.8 and the kurtosis can be either leptokurtic or platykurtic. The organization taking the poll can have an ongoing relationship with the population. Some embodiments include an order taking system for a merchant (such as a promotional goods merchant) along with a polling system.