An image pickup apparatus includes adjustment processors 15, 16, and 18 that sets an evaluation area 106 in an image generated by taking the image and that perform a focusing process or a color adjustment process based on evaluation information obtained from an image signal of the evaluation area, and a masking processor 17 that sets a mask area 302 in the image and perform a masking process for the mask area. The adjustment processors change at least one of a position and a size of the evaluation area so that a range in which the evaluation area is not overlapped with the mask area increases when at least a part of the evaluation area is overlapped with the mask area.