An image pickup apparatus capable of giving a shooter the same rotary operation feeling regardless of the rotating direction, and displaying an erect image to a shooter at all times. A two-axis hinge is provided with a first bearing that supports a display unit rotatably in right and left directions and a second bearing that supports the display unit in rotated states rotatably so as to direct the screen to front and rear sides. A first axial rotation detector detects the rotation of the display unit by the first bearing. A second axial rotation detector detects the rotation of the display unit in the rotated states by the second bearing to direct the screen to the front and rear sides. A control unit switches display orientation of an image displayed on the display unit based on detection results from the first and second axial rotation detectors.