A system and method for provisioning a wireless service provider through a mobile device using a SIM card within the mobile device accesses a server via a wireless hub using the SIM card and requests comparison data relating to a plurality of wireless service providers. The comparison data is provided to the mobile device from the server responsive to the request, and the mobile device displays this comparison information. A user selection is provided selecting a particular wireless service provider using the mobile device, and the selected wireless service provider is established as the wireless service provider for the mobile device.