Systems and methods of using a mobile communication device to locate a product or a vender within a shopping facility. The method comprises receiving, via an input associated with the mobile communication device, a request to locate the product or the vender within the shopping facility, transmitting the request to a remote computer system, and receiving at the mobile communication device from the remote computer system an indication of whether the product or vender is located within the shopping facility, and, if the product or the vender is located within the shopping facility, an indication of the location of the product or the vender within the shopping facility. The remote computer system is configured to determine whether the product or the vender is located within the shopping facility and determine a location of the product or the vender within the shopping facility.