Embodiments in accordance with the present invention relate to incentive programs awarding loyalty points based at least in part upon the number of miles driven in a motor vehicle. Reward points may be earned by having the vehicle serviced at authorized locations. At the time of servicing, the authorized location notes a current vehicle odometer reading, and the odometer reading is communicated to an administrator of the loyalty program. The odometer reading is used to calculate a number of miles driven since the last authorized servicing, and the number of mile driven is then converted into loyalty points to be credited to a consumer of the vehicle. Thus, incentives for servicing only at authorized locations are provided to the consumer.