A method for automatically performing marketing actions. The method includes receiving consumer input relating to a product and/or service (“Product/Service”) from a service information display, receiving contextual input associated with the consumer input, placing the received consumer and contextual input into one or more segmented data groups, wherein each segmented group includes consumers data and associated contextual data having similar characteristics, and wherein each segmented group has sufficient consumers data and associated contextual data to enable statistical analysis. The method further includes computing for the Product/Service a projected marketing effectiveness corresponding to a change to one or more marketing attributes of the Product/Service, where the change to one or more marketing attributes defines a marketing action specified in a rule associated with one of the one or more segmented groups, and applying the rule in response to the projected effectiveness being equal or exceeding a corresponding pre-defined value.