A system and method for detecting a user operating a first client device at an intermediary server communicatively coupled to one or more client devices including the first client device and further communicatively coupled to one or more other intermediary servers each communicatively coupled with one or more other client devices, establishing communication with at least one social networking server maintaining information corresponding to the user comprising one or more of user preferences, a plurality of user connections, and user connection preferences corresponding to each of the plurality of user connections, querying the at least one social networking server for the information, receiving the information and generating a local viewing social network for the user comprising generating a user profile according to the information, detecting one or more local connections and establishing direct communication between the user and at least one of the one or more local connections.